Etihad responds to Un-bundling trend with
eight new fare categories
Etihad Airways has introduced a new fare
structure, which sees the carrier extensively unbundle its fares by
launching eight new fares. The carrier says the launch of “Fare Choices”
will provide passengers with more choice and clarity when booking flights.
The Economy Breaking Deals, Economy
Saver, Economy Value, Economy Freedom, Business Breaking Deals, Business Saver,
Business Freedom and First Class Freedom fares will come into effect on 14
September.
The differences between each of the
fares are summarised on the Etihad website, but in essence miles
earned, checked baggage allowances, flexibility to make changes to the original
booking, cancellation policies and upgrade eligibility vary from one category
to another. In the Business Class categories, premium add-ons vary by fare
type. For example, if you buy a Business Saver ticket it includes the airline’s
chauffeur service, whereas a Business Breaking Deals ticket does not.
Frequent flyer points are tied to the
respective fare categories. An Economy Breaking Deals ticket earns you Etihad
Guest Miles equivalent to 25% of the miles flown, where as an Economy Freedom
ticket earns 100% of the miles flown. In Business Class, a Business Breaking
Deal ticket earns 115% of miles flown, a Saver ticket earns 130% and a Freedom
ticket earns 175%. First Class Freedom tickets earn 250% of miles flown.
Peter Baumgartner, CCO, Etihad Airways, said: “Ultimately, this is about providing choice. In
most industries there is a move towards allowing customers to tailor and
customise their experience, and ours is no different.
“When it comes to booking a flight, not
everyone’s needs are the same. Some guests want to travel light and on a
budget, whilst others want to be able to make last-minute travel decisions,
carry extra baggage or earn more miles. For example, if a guest wants more
flexibility, more luggage, and priority check in, they can select our Economy
Freedom Fare Choice.”
Etihad has also announced changes to its
baggage policy, which it says will see the cost of buying an additional 23kg of
baggage reduced by up to 90%, with a further 30% reduction for extra baggage
pre-purchased directly with Etihad up to 24 hours before departure.
Source - Middle East News
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